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Research papers

Branding national assets amidst global diversity

Globalization trends and regional integration in Latin America have brought major pressure to define which national assets are unique and, therefore, how a country, its people and its economic profile can be characterized in order to ensure...

Catalogue: Global Diversity 2006
Authors: Fabián Echegaray, Leonardo Athias
Company: Market Analysis
May 8, 2006
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Citation

Echegaray and Athias (2006a, May 08). Branding national assets amidst global diversity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/branding-national-assets-amidst-global-diversity


Research papers

Perceptions of survey participation

As market research achieves maturity in Brazil and Mexico, some of the very same problems crippling practitioners in North America and Europe show up in survey cooperation trends and the issue of the vanishing respondent.This paper focuses on these...

Catalogue: Latin America 2005
Authors: Francisco Abundis, Leonardo Athias, Fabián Echegaray
Company: Market Analysis
October 23, 2005
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Citation

Abundis, Athias and Echegaray (2005a, October 23). Perceptions of survey participation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perceptions-of-survey-participation